Privacy Policy

Last Updated: 22.09.2026

Welcome to Danaknit (“we,” “our,” or “us”). We operate the online shop hosted via WooCommerce at danaknit.co.uk (the “Site”). We are fully committed to protecting your privacy and complying with the UK GDPR and the Data Protection Act 2018.

Please read this policy carefully to understand how we collect, store, and process your personal data.

1. Information We Collect

To fulfill your online orders and provide a great shopping experience, we collect the following data:

  • Identity & Contact Data: Your name, billing address, delivery address, email address, and phone number.
  • Transaction Data: Details about products you have purchased from us, order timestamps, and total spend.
  • Technical & Usage Data: Your IP address, browser type, device information, and how you navigate our online shop.
  • Cookies: Automated tracking tokens that remember what items are in your WooCommerce shopping cart and help our store function correctly.
2. How and Why We Use Your Information

Under UK data protection laws, we must have a lawful basis for using your data. We use your information for:

  • Contractual Necessity: To process your payment, pack your order, and deliver your items.
  • Legitimate Interests: To improve our WooCommerce store performance, troubleshoot website bugs, and manage our business relationship with you.
  • Legal Compliance: To maintain precise tax, accounting, and corporate records required by UK law (such as HMRC requirements).
  • Consent: To send you marketing newsletters via email, which you can opt out of at any time.
3. Third Parties Who Process Your Data

We do not sell your personal data. We only share the minimum necessary information with trusted third-party service providers to run our store and deliver your purchases:

Partner CategoryTrusted PartnerPurpose
E-commerce PlatformWooCommerce / WordPressHosts our store database, processes order entries, and manages inventory.
Payment GatewaysStripe & PayPalSecurely process your credit/debit card or account payments. We do not store your full card details on our servers.
Delivery CourierRoyal MailReceives your name, delivery address, and tracking phone/email to ship your packages across the UK.
4. Data Security & UK Retention
  • Security: Our WooCommerce store uses Secure Sockets Layer (SSL) encryption to protect your data during checkout. Access to your personal data is restricted to authorized employees or service partners.
  • Retention: We hold transaction and contact data for as long as required to satisfy legal or accounting rules. For example, HMRC requires UK businesses to keep records of all sales for at least 6 years after the end of the relevant tax year.
5. Your Rights Under UK GDPR

As a UK resident, you hold extensive rights regarding your personal information. You can request to:

  • Access a full copy of the personal data we hold about you.
  • Correct any inaccurate or out-of-date information.
  • Erase your personal data (the “right to be forgotten”), provided we do not have a overriding legal requirement to keep it.
  • Restrict or Object to us processing your data for specific reasons, including direct marketing.
6. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your legal data rights, please contact our Data Controller at:

  • Company Legal Name: Danute Dapkuviene
  • Email Address: info@danaknit.co.uk
  • Postal Address: 33 Milton Street, Brierley Hill, DY5 4HX, UK